See original MailChimp campaign here.
LoaCom‘s client, the Nonprofit Resource Network of Santa Barbara County, acts as the digital hub for Santa Barbara County’s nonprofit sector. Santa Barbara has an extensive and vibrant nonprofit community, with over 2,000 nonprofits and hundreds of executive directors, board members, staff, and volunteers. NPRN exists to connect and activate this sector.
From press releases, job postings, community updates, grant resources, and much more, NPRN believes in a powerful and united nonprofit sector that has access to the tools, resources, and relationships required to make deep impacts in Santa Barbara. Through NPRN’s weekly community newsletter campaign, I curated the most relevant content, news, and resources from the week to be delivered directly to the inboxes of the nonprofit sector in Santa Barbara. This MailChimp campaign averaged at 22% open rate from a list of 4,100 subscribers.